Polish Association of Juice Producers (KUPS) is the non-profit organization consisting of and integrating 43 producers of fruit and vegetable juices, nectars and drinks, concentrated juices and mousses, vendors of technologies, machines and devices and industry-supporting institutions. We represent the companies delivering ca. 70% of fruit and vegetable juices for the Polish market and producing ca. 70% of concentrated fruit and vegetable juices in Poland. We have been undertaking numerous initiatives with purpose to proudly represent and develop our industry since 1993. We cooperate with academic institutions, research laboratories, various industry organizations and the national and EU administration. Using the implemented industrial self-control system, i.e. the Voluntary Control System (DSK) for juices and nectars, we assure high quality and genuineness of juice products.