ABOUT
On behalf of the Polish Association of Juice Producers (KUPS), we are pleased to invite you to the 27th KUPS International Symposium titled “The Juice Industry – Perspectives and Development”, which will take place from May 20–22th, 2026, in Wisła.
The event is organised under the auspices of The Ministry of Agriculture and Rural Development, Stefan Krajewski.
The main objective of the Symposium is to familiarise participants with the current situation on both domestic and global markets, analyse existing market potential, and forecast phenomena that may influence the development of the juice sector. The event also provides an excellent opportunity to expand professional contacts within the industry.
The Symposium serves as a unique platform for exchanging knowledge, experience, and ideas among industry representatives, while simultaneously being an ideal occasion to strengthen cooperation.
The KUPS International Symposium has become a regular meeting place not only for the Polish juice industry but also for numerous foreign companies interested in establishing collaboration with local entities.
In 2025, we had the honour of hosting over 200 participants, mainly senior managers from Poland and around the world. Speakers and panellists shared their knowledge, extensive experience, and vision for the future of the juice industry.
We are confident that the KUPS International Symposium has permanently established itself as one of the most important events in the industry calendar.
In 2026, we are organizing the Symposium in Wisła, and we have also prepared engaging evening programmes for attendees. We hope this will enhance your stay and participation in the event.
The venue for the Symposium will be Crystal Mountain – a five-star hotel in the mountains that offers an original combination of modern design and architectural form seamlessly integrated into the mountain landscape. Built on the slope of Mount Bukowa, the facility harmoniously dialogues with the modernist heritage of the Beskids.
We would be delighted to host you from May 20–22th, 2026, in Wisła!
AGENDA
SYMPOSIUM
Our Symposium is more than just sharing insights and knowledge. It also provides you with an ideal platform to socialise with colleagues and to network with new and existing business contacts.
THE AGENDA INCLUDES
- interesting presentations of topics important for the industry, concerning markets for raw materials, semi-finished and finished products
- trends, technical and technological innovations, and legislative changes
- exchange of information and experience relating to the juice industry
- panel and informal discussions
SYMPOSIUM PARTICIPANTS
- over 200 guests from Poland and abroad
- public administration officials
- representatives of academia and the press
- KUPS members and non-members
- representatives of companies collaborating with the industry
BEST LECTURERS
- domestic and foreign speakers
- entrepreneurs from leading juice companies
- scientists from renowned academic centres and scientific institutions who specialise in the market and technology
PREPARED ATTRACTIONS
- interesting artistic program
TRANSLATION
- the organisers will provide simultaneous interpreting services
Program
Wednesday, May 20, 2026
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13:00 – 15:00 Lunch
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14:00 – 15:00 Registration
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15:00 – 15:30 Opening of the 27th International Symposium
Julian Pawlak, Polish Association of Juice Producers (KUPS)
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15:30 – 16:00 Domestic market for concentrated juices
Associate prof. Bożena Nosecka and Anna Bugała, Institute of Agricultural and Food Economics NRI
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16:00 – 16:30 Sustainability in juice industry
Karolina Śluzek, Döhler Sp. z o.o.
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16:30 – 17:00 Situation on the global orange juice market – outlook for the 2026/27 season
Dr Mariusz Dziwulski, PKO Bank Polski
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17:00 – 17:30 Juice break
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17:30 – 18:00 Mercosur Agreement – opportunities and threats of the juice industry
Grzegorz Rykaczewski, Bank Pekao S.A.
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18:00 – 18:30 Food Safety Architect 4.0 – from audit to digital process transformation in the juice industry
Sławomir Stec, ADDenda
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20:30 Gala dinner
Thursday, May 21, 2026
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10:00 – 10:30 Consumer 2026 – market trends
Michał Maksymiec, YouGov
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10:30 – 11:00 Rethinking juice where the industry is heading
Julija Poliscuk, Euromonitor International
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11:00 – 11:10 Biomethane - a natural answer to energy market challenges
Łukasz Bąk, Handen Sp. z o.o.
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11:10 – 11:25 High-Pressure technology for modern pasteurization processes
Martin Gehle, Hammelmann GmbH
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11:25 – 12:00 Juice break
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12:00 – 12:20 Does AI know your brand? How to build visibility in LLM models
Emilia Hahn, PR Hub Sp. z o.o.
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12:20 – 12:50 The health-promoting potential of juices
Dr Carrie Ruxton, Fruit Juice Science Center
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12:50 – 14:15 Debate: The place of juices in the food economy and supporting public health – an industry strategy from raw material to promotion
Host:
Dr Barbara Groele, Polish Association of Juice Producers (KUPS)Participiants:
Milan Bukumirović, Hortex Group
Prof. Mariusz Panczyk, The Medical University of Warsaw
Magdalena Rohde-Krempa, Grupa Maspex Sp. z o.o.
Dr Krzysztof Piotr Rutkowski, The National Institute of Horticultural Research in Skierniewice
Dr Carrie Ruxton, Fruit Juice Science Center
Dr Katarzyna Stoś, National Institute of Public Health NIH – National Research Institute
Associate prof. Marek Wigier, Institute of Agricultural and Food Economics NRI -
14:15 – 16:00 Lunch
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16:00 – 16:30 EU legislation in the context of the juice industry strategy
Dr Izabela Tańska, IGI Food Law Sp. z o.o.
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16:30 – 16:45 Industry-related legislation – update
Dr Barbara Groele, Stowarzyszenie Krajowa Unia Producentów Soków (KUPS)
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16:45 – 17:15 Packaging Waste Management – ROP, PPWR
Dr Dariusz Lizak, National Chamber of Commerce „Bottling Industry”
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17:15 – 18:15 Debate: The deposit system in practice – a summary after more than half a year of operation
Host:
Dr Dariusz Lizak, National Chamber of Commerce „Bottling Industry”Participiants:
Katarzyna Bojko, Zwrotka S.A,
Andrzej Odzioba, Wosana S.A.
Piotr Okurowski, Kaucja.pl - Krajowy System Kaucyjny S.A.
Piotr Romańczuk, Grupa Maspex Sp. z o.o.
Edyta Urbaniak-Konik, OK Operator Kaucyjny S.A. -
18:15 Summary and closing
Julian Pawlak, Polish Association of Juice Producers (KUPS)
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19:00 Integration dinner
Friday, May 22, 2026
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7:00 – 11:00 Chceckout
Organizers provide simultaneous translation during all the lectures (English and Polish).
Organizers reserve a right to make changes in the Symposium agenda.
GOLD SPONSOR
SILVER SPONSOR
INDUSTRY PARTNERS
MEDIA PARTNERS
HOTEL
Accommodation reservation
The symposium is being held at the hotel
Hotel Crystal Mountain*****
ul. Bukowa 19A
43-460 Wisła
Reservation for a password KUPS:
can be made by e-mail: or by phone: +48 33 443 48 00 for a password KUPS.
Hotel information
Hotel Crystal Mountain is a five-star mountain hotel that uniquely combines modern design with an architectural form that blends seamlessly with the mountain landscape.
Built on the slopes of Bukowa Mountain, the hotel creates a dialogue with the modernist heritage of the Beskid Mountains.
Crystal Mountain is a luxury hotel with a water park and outdoor pool, allowing for use regardless of weather conditions.
The hotel is approximately 150 km from Kraków-Balice Airport, 125 from Katowice - Pyrzowice Airport and 380 km from Warsaw Chopin Airport.
